What are the most purchased products on the web in the pet sector?
Boom in purchases in the pet sector: but what are the most purchased products for dogs and cats?
In recent years in Italy there has been a real boom in welcoming pets into homes and online purchases have also increased , both for food and for animal care.
Do you know how many pets there are in Italy? 60,500,000! Crazy, right? The ratio between pets and the Italian population is almost 1:1. Specifically, we find 30 million fish , 14 million cats and dogs , 13 million birds and 3 million turtles and rabbits .
These data give us an idea of how business has increased in this sector. According to Coldiretti data, food represents the largest expense item with an amount of over 2 billion euros per year : the average is between 30 and 100 euros per month per family unit. To these must be added the costs of veterinary care and all the accessories for the daily life of these animals, such as kennels, carriers, toys and grooming products.
Pets have increased, purchases for animal care and well-being have increased and, obviously, e-commerce that can guarantee advantageous prices and fast deliveries are not immune to these trends. 2018 recorded almost 20% more online purchases than the previous year and a growing trend is expected for these first 6 months of 2019 as well.
Here's what you'll find out in this article:
For Dogs: What Do People Buy Most Online?
Again from a research by Coldiretti , on the podium in first place we find purchases related to food and various supplements . This percentage reaches 40%. The rest of the online spending is made up of the purchase of leashes and collars that compete slightly with carriers and cages .
In the following positions, bowls , dog pools and muzzles deserve a special mention. Interesting is the presence in sixth position of dog clothing , a sector now accepted and increasingly rich in solutions for every taste and need. Dog toys close the ranking, despite only collecting 2.21% of purchase intentions, even if the interest has doubled compared to the previous year.
For cats: what is most commonly purchased online?
With 25% of preferences we still find food in first place in the ranking. The percentage is not as high as for dogs, in fact here the purchasing interest is distributed more evenly. In second place we find carriers , with 20% and in third place kennels , blankets , cat beds with 13.21%.
The cat has more daily needs, in fact in the following positions we find the classic " scratching post " and litter boxes . Alas, for those who have a cat, they know how essential it is to have a "scratching post" to avoid having damage to sofas, chairs and armchairs!
In last place we find cat toys which, however, have had a fair amount of growth from 2018 to today.
Where can I buy dog food and cat food?
On our website you can directly purchase Aldog dog food at this link and also Alcat cat food.
